Content Marketing Strategies That Actually Convert

Content marketing is saturated, but strategic content that addresses real pain points still delivers exceptional ROI for B2B companies.

What Works in 2024

• Problem-aware content that targets buyer intent keywords
• Interactive content like calculators and assessments
• Video tutorials and case study deep-dives
• Thought leadership with original research and data

Companies that publish consistent, high-quality content generate 3x more leads than those who don't, while spending 62% less on acquisition costs.

Distribution is Everything

Great content without distribution is invisible. Use a multi-channel approach: SEO, social media, email nurturing, and strategic partnerships to amplify reach.

Track metrics that matter: time on page, scroll depth, conversion rates, and lead quality - not just vanity metrics like page views.